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Research papers

Business intelligence and competitive intelligence

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Gustavo Mendez-Kuhn
March 1, 1999
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Citation

Mendez-Kuhn, G. (1999a, March 01). Business intelligence and competitive intelligence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-intelligence-and-competitive-intelligence-